RIZA LESTARI, - (2025) PENGARUH BRAND AMBASSADOR, TAGLINE DAN KEMASAN PRODUK TERHADAP BRAND AWARENESS PRODUK MIE GAGA 100 EXTRA PEDAS (Studi Pada Masyarakat Kecamatan Tuah Madani Kota Pekanbaru). Skripsi thesis, UNIVERSITAS ISLAM NEGERI SULTAN SYARIF KASIM RIAU.

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Abstract

ABSTRACT THE EFFECT OF BRAND AMBASSADOR, TAGLINE AND PRODUCT PACKAGING ON BRAND AWARENESS OF MIE GAGA 100 EXTRA SPICY PRODUCT (Study On The Community Of Tuah Madani District, Pekanbaru City) By : RIZA LESTARI 11970123794 This study aims to analyze the influence of brand ambassador, tagline and product packaging on brand awareness of mie gaga 100 extra spicy product ((Study on the Community of Tuah Madani District, Pekanbaru City). The sampling method is purposive sampling with asample size of 96 people. Data were collected through a questionnaire that has been tested for validity and reliability. In this study, the theory of brand ambassador, tagline and product packagingand brandawareness were used, the results of this study indicate that product ((Study on the Community of Tuah Madani District, Pekanbaru City) but the tagline and product packaging variables affect brand awareness of Mie Gaga 100 extra spicy product((Study on the Community of Tuah Madani District, Pekanbaru City). It is recommended in future to be able to see hpw much influence the brand ambassador, tahline and product packaging have brand awareness of the product so that the hope is that in the medium or long term it will gain more profit and be competitive and the interest of the community. Key woeds : brand ambassador, tagline, product packaging, brandawareness

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