FAJRIN R NUGRAHA, - USER SATISFACTION OF THE APPLICATION OF SOCIAL MEDIA WOILO: FOCUS ON THE EUCS METHOD. USER SATISFACTION OF THE APPLICATION OF SOCIAL MEDIA WOILO: FOCUS ON THE EUCS METHOD.

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Abstract

Various platforms of social media to be introduced, one of them is a competitor to Instagram that Woilo. Woilo is an artificial young people Indonesia which has various unique features which are Random chat, Anonymous chat, Nearbly people, News, Profile visit, Woilo shop and also features that can make money. The emergence of platform Woilo this resulted in any one consideration, namely how the satisfaction of users of the platform Woilo. Due to special in measuring the satisfaction of the user that is more accurate to use the model EUCS. To measure the satisfaction of users, it can be known that the diverse amount of use of the platform media social Woilo. Processing data using the software PLS-SEM 3.3 in determining Test reliability and validity of the instrument. Collection of data is done through the method of questionnaire which is filled by 150 respondents active Results research this is that the satisfaction of user effect positively to the application of media Woilo social with the results of the test calculate the t test table greater than 1,96 and the value of the coefficient path by 0,569 that is with t statistics 11,271. Because Woilo can increase the intensity of the satisfaction of the user and influential positive to the satisfaction of the users as well as in strengthen by a test of the R square which is located at the level of the weak with a value of 0,324. Keywords: Woilo, Satisfaction, EUCS, PLS-SEM

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