Julina, - (2015) Green Consumer Behavior: Concept, Dimension and Proposition. In: The Global Advanced Research Conference on Management and Business Studies (GARCOMBS 2014), 14-15 Oktober 2015, Bali, Indonesia.
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Abstract
In the rising issues of global warming, green consumer behavior become one of the solution to overcome that problems. Consumer has a power to force producer to produce in an environmentally friendly manner. Beside, green consumer behavior will also contribute to help preserving the environment and preventing natural damage. The main purpose of this paper is to investigate different terms and methods used in the measurement of green consumer behavior and develope a proposition regarding factors affecting green consumer behavior. As green consumer behavior has several kind of activities, this paper focus on green purchase decision. It provides some new information concerning the measurement of green purchase behavior in the area of consumer behavior research. The general finding of the current studies is that green consumer behavior has several types of activity and dimension. It could also be concluded that green consumer behavior is a profoundly complex construct to measure. This research may be considered as a part of measurement scale development to understand more deeply about green purchase behavior. After review the concepts, measurement, and theories related to green purchase behavior based on the literature, it will also will also be proposed propositions about factors that affect green purchase behavior and its impact on life satisfaction in order to build a comprehensive model of green purchase behavior. Based on the discussion of some of the articles, the issues raised are still limited studies on the conceptual definition of green purchase behavior, which is not many experts build their own definition.. Original contribution of this paper is the emergence of developing new models of various green purchase behavior predictor variables apart from the results of the literature review. Beside, it is also known that green purchase behavior variables itself can occupy the position of dependent and independent where the dependent variable is the life satisfaction. At the end of this paper, several propositions are proposed to be tested empirically in future studies
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | 600 Teknologi dan Ilmu-ilmu Terapan > 650 Bisnis > 658 Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Ilmu Sosial > Manajemen |
| Depositing User: | Ari Eka Wahyudi |
| Date Deposited: | 08 May 2023 01:28 |
| Last Modified: | 08 May 2023 01:28 |
| URI: | http://repository.uin-suska.ac.id/id/eprint/70606 |
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