Julina, - and Bambang Kariyawan, - (2019) Antecedents of Consumer Intentions for Halal Tourism: Comparing between Perceptions of Generation Y and Z. ICIIS 2019.
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Abstract
This study aims to compare the antecedents of Halal tourism between generations Y and Z. Data were collected using a questionnaire distributed online with accidental techniques and snowball sampling. After testing the validity and reliability of the data were analyzed using multiple linear regression. The results of the study prove that there are differences in factors affecting the intention of Halal tourism between the two groups studied. Subjective norm is the only variable that affects Generation Y for Halal tourism intentions, while in the Generation Z sample only attitudes and religiosity affect Halal tourism intentions.
| Item Type: | Article |
|---|---|
| Subjects: | 600 Teknologi dan Ilmu-ilmu Terapan > 650 Bisnis > 658 Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Ilmu Sosial > Manajemen |
| Depositing User: | Ari Eka Wahyudi |
| Date Deposited: | 18 Apr 2023 07:22 |
| Last Modified: | 18 Apr 2023 07:22 |
| URI: | http://repository.uin-suska.ac.id/id/eprint/70232 |
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