Julina, - and Fakhrurrozi (2018) Brand Image and Corporate Reputation in Sharia Banking: a Consumer Perspective. In: The 2nd International Indoensia-Malaysia-Thailand Symposium on Innovation and Creativity, 7 Agustus 2018, Universitas RIau Pekanbaru - Indonesia.
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Abstract
The purpose of this study is to determine the brand image and reputation of the company in sharia banking in Pekanbaru City. Data were collected using questionnaires distributed by accidental sampling and then analyzed descriptively. The results found that sharia banking in Pekanbaru city has a good brand image and corporate reputation. This is a good thing for sharia banking but still not enough to ensure customer satisfaction. There are still many things that must be addressed by sharia banking to seize the customer. Therefore, sharia banking should continue to innovate to provide the best service so that customers not only have a good perception on the bank, but also a loyal customer and make sharia banking as the main choice. Keywords: Brand Image; Corporate Reputation; Sharia Banking
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | 600 Teknologi dan Ilmu-ilmu Terapan > 650 Bisnis > 658 Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Ilmu Sosial > Manajemen |
| Depositing User: | Ari Eka Wahyudi |
| Date Deposited: | 17 Apr 2023 05:55 |
| Last Modified: | 17 Apr 2023 05:55 |
| URI: | http://repository.uin-suska.ac.id/id/eprint/70130 |
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