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S T R A T E G I P E N G E MB A N G A N B I S N I S M E N G G U N A K A N P E N D E K A T A N B U S I N E S S M O D E L CA N V A S ( B M C ) ( S t u d y K a s u s : F e m i n i n e S h o p )

Fiki Harmanda, - (2022) S T R A T E G I P E N G E MB A N G A N B I S N I S M E N G G U N A K A N P E N D E K A T A N B U S I N E S S M O D E L CA N V A S ( B M C ) ( S t u d y K a s u s : F e m i n i n e S h o p ). Skripsi thesis, UNIVERSITAS ISLAM NEGERI SULTAN SYARIF KASIM RIAU.

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Abstract

S T R A T E G I P E N G E MB A N G A N B I S N I S M E N G G U N A K A N P E N D E K A T A N B U S I N E S S M O D E L CA N V A S ( B M C ) ( S t u d y K a s u s : F e m i n i n e S h o p ) FikiHarmanda Nim:11652101197 Tanggalsidang :24Nove mber2022 Tanggalwisuda: - JurusanTeknikIndustri FakultasSaintDanTeknologi UniversitasIslamNegriSultanSyarifKasimRiau JL.HR.SoebrantasNo.155Pekanbaru Abstract Today'sbusine ss worldconti nuesto competerapidly, oneofwhichisonlinebusiness. Theproduct that is purchased the most online is clothing, so online businesses have a great opportunity to develop theirbusiness in selling clothing products . Feminine Shop is an onlinebusiness thatsells women's clothing and bags. To develop its online business, Feminine Shop requires an appropriatebusiness strategytodeal withandmaximize income.Thepurposeofthis researchisto get an overview of the strategic po sition of theFeminineShoponline business using theBusiness ModelCanvasand to getan appropriateand recommendedbusinessstrategy to beappliedto the FeminineShop online businessusing theCan vas BusinessModel.Theresults ofthisstudyindicate that the Online Feminine Shop business needs to expand or add to the target market, increase product types and minimize product prices, create a website, attend events or bazaars and increase promotions. loyalty feedback and souvenirs, owning a shop to incre ase company effectiveness,increasingbusinesspartnersandincreasing productstock. Keywords:BusinessModelCanvas,Marketing,SWOT

Item Type: Thesis (Skripsi)
Subjects: 600 Teknologi dan Ilmu-ilmu Terapan > 620 Ilmu Teknik
Divisions: Fakultas Sains dan Teknologi > Teknik Industri
Depositing User: fsains -
Date Deposited: 30 Dec 2022 02:42
Last Modified: 30 Dec 2022 02:42
URI: http://repository.uin-suska.ac.id/id/eprint/64696

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