Imron Rosidi, - (2022) The Hybrid Identity of Urban Muslim Youth: The Case of Teras Dakwah Yogyakarta. Esensia Jurnal Ilmu-ilmu Ushuluddin, 23 (1). pp. 103-123. ISSN ISSN (Print): 1411-3775, ISSN (Online): 2548-4729

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Abstract

This paper aims to examine the hybrid identity of young urban Muslims in Teras Dakwah Yogyakarta. This research is an ethnographic study arguing that today's dawah activities are close to market Islam or religion. The consequence of this market Islam is that the identity of young Muslims is hybrid. They appreciate various Islamic ideologies. This study also finds that dawah done by Teras Dakwah changes the previous dawah, for example, taking popular cultural symbols, dawah center or office resembling a modern cafe, using social media, and trendy dictions in preaching and using contemporary dawah themes. It also uses music, films, futsal, and hanging out culture as an instrument of dawah. This puts dawah that fits the identity of urban Muslim youths, who are pious and modern. This study recommends that dawah can be accepted by young urban Muslims in Indonesia when it accommodates modern symbols and trendy dictions. Keywords: Hybrid identity; Urban muslim youth; Market religion; Dawah movement; Teras Dakwah

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