Muhammad Afdal, -
(2024)
PROFILE ANALYSIS AND BUSINESS CHAIN MODEL OF
VIRGIN COCONUT OIL IN INTEGRATED NYIUR
COMMUNITY MSMEs -INHIL.
UNIVERSITAAS ISLAM NEGERI SULTAN SAYRIF KASIM RIAU, 9 (2).
ISSN 2715-7393
Abstract
The problem faced by MSMEs is that the average sales of virgin coconut oil (VCO) are still relatively
low. In addition, the problem faced by integrated Nyiur Community MSMEs is that the production
process cannot keep up with existing market demand, this is due to market demand that is too large and
the production process in MSMEs is limited. The purpose of this research is to identify business profiles,
analyze and create business chain models. This research uses the Business Model Canvas and SWOT
methods. The results showed that integrated nyiur Community MSMEs needed business improvements in
the elements of Channels, customer relationships, revenue streams, key resources, key activities, key
partners and cost structure. For the costumer segment and value proposition elements, no improvement is
needed, only need to be maintained. The results of the swot analysis show that MSMEs have Strengths,
Weaknesses, opportunities and threats and found several strategies for integrated Nyiur Community
MSMEs.
Keywords : MSMEs, VCO, BMC and SWOT
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