Nurseptiana, - (2023) Re-Desain Kemasan Tanjak dengan Menggunakan Metode Kansei Engineering (Studi Kasus Usaha Tanjak Mak Des). Design of Tradisional Riau Malay Hat (Tanjak) Packaging Using Kansei Engineering Method. ISSN 2691-7726 (In Press)

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Abstract

Tanjak is a Riau Malay tradisional hat worn by men from the Malay ethnic group. Tanjak is marketed as regional souvenirs, requires attractive packaging so that it can describe the characteristics of the Riau Malay and attract costumer interest in buying the product especially for souvenirs. The state condition shows the packaging of Tanjak is still very simple using material from plastic packaging, PVC and acrilic with no design for the packaging. Otherwise this product bought as souvenirs or gifted to official government, so the packaging need for representing the product it self. Packaging that is in accordance with the wishes of consumers tends to give a sense of pleasure and increases the desire of consumers to buy products. Packaging designs that follow consumer desires can be obtained using the Kansei Engineering method. Kansei Engineering is a method that can translate the emotions and feelings of consumers towards a product. Tanjak packaging designs that are in accordance with consumer desires are obtained by identifying kansei words. The kansei word is translated into design language and the packaging design is done based on the kansei word. The case study is taken in Tanjak Mak Des, one of crafmen business in Riau. The goal of this research is to design Tanjak packaging as a traditional Riau Malay hat, using Kansei Engineering. Data collection was carried out by collecting kansei words from tanjak consumers and previous research references, then distributing the Differential Semantic Questionnaires 1 and 2. So as to create a packaging design in accordance with the wishes of consumers.

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