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VIVI INDRYANI, 11571201735 (2019) PENGARUH CITRA MEREK, PERSEPSI DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ES KRIM WALL’S MAGNUM PADA MASYARAKAT DI KELURAHAN SIMPANG BARU KECAMATAN TAMPAN PEKANBARU. Skripsi thesis, Universitas Islam Negeri Sultan Syarif Kasim Riau.

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