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Rianti (2014) PENGARUH HARGA, MEREK, KEMASAN, DAN LABEL TERHADAP SIKAP KONSUMEN DETERJEN “RINSO’’ PADA IBU RUMAH TANGGA DI KECAMATAN BENAI KABUPATEN KUANTAN SINGINGI. Skripsi thesis, Universitas Islam Negeri Sultan Syarif Kasim Riau.

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