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RAISA (2012) ANALISIS PENGARUH DAYA TARIK, DAPAT DIPERCAYA, DAN KEAHLIAN SELEBRITI PENDUKUNG (CELEBRITY ENDORSER) TERHADAP KEPUTUSAN PEMBELIAN HAND AND BODY LOTION MEREK CITRA. Skripsi thesis, UNIVERSITAS ISLAM NEGERI SULTAN SYARIEF KASIM RIAU.

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