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Toni Hartono and Dewi Sukartik and Riza Gusti Rahayu (2017) STRATEGI PROMOSI DALAM PENGUATAN DESTINASI WISATA MICE (MEETING, INCENTIVE, CONFERENCE, EXHIBITION) DI KOTA PEKANBARU. In: Prosiding The 1st Communication, Culture & Tourism Conference 2017 PENGUATAN KOMUNIKASI DALAM INDUSTRI PARIWISATA, BUDAYA DAN EKONOMI KREATIF. Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM), Pekanbaru, pp. 1007-1019. ISBN 978-602-61359-0-2