Aulia Wanda Mufadhdhal, Aulia (2024) STRATEGI KOMUNIKASI TIM PERCEPATAN PENURUNAN STUNTING (TPPS) KABUPATEN KAMPAR DALAM PENURUNAN STUNTING. Skripsi thesis, Universitas Islam Negeri Sultan Syarif Kasim Riau.

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Abstract

Stunting is a serious global health issue, particularly in developing countries. This condition arises due to chronic nutritional deficiencies during the growth period of children, leading to inhibited physical growth. This research aims to understand the Communication Strategy of the Kampar District Acceleration Team for Stunting Reduction (TPPS) in addressing stunting. The study utilizes a Qualitative Method with a Descriptive Method The research findings include: Situation analysis based on the designation of focal villages by Bina Bangda, target setting based on Target Groups. Message development techniques are based on key messages to be conveyed. Team selection is based on the tasks and responsibilities of each member. The choice of communication media is based on face-to-face meetings and the use of social media. Evaluation is conducted through meetings and discussions carried out by the Kampar District Acceleration Team for Stunting Reduction (TPPS).

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