KHODDADUL AZIZI, - (2023) ANALYSIS OF FACTORS INFLUENCING CONSUMER PURCHASE DECISIONS AT PUPUK AGRO MANDIRI DUMAI SHOP ACCORDING TO ISLAMIC ECONOMIC PERSPECTIVE. Thesis thesis, UNIVERSITAS ISLAM NEGERI SULTAN SYARIF KASIM RIAU.

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Abstract

ABSTRACK KHODDADUL AZIZI (2023) : ANALYSIS OF FACTORS INFLUENCING CONSUMER PURCHASE DECISIONS AT PUPUK AGRO MANDIRI DUMAI SHOP ACCORDING TO ISLAMIC ECONOMIC PERSPECTIVE Consumer purchasing decisions are a process of selecting one of several alternative solutions to problems with real follow-up. To choose or make a decision of course consumers are influenced by several factors. The research focuses on five factors that influence consumer purchasing decisions at the Dumai Agro Mandiri Pupuk Shop. The purpose of this research is to find out whether the location, product, promotion, price, and service influence the purchasing decisions of consumers at the Dumai Agro Mandiri Pupuk Shop? And which factors dominate? This study assumes that good factors will influence consumer decision making. So the researchers stated the hypothesis of this research is location, product, promotion, price and service affect consumer purchasing decisions. The method used is a quantitative method. The technique used is a questionnaire and interview techniques. Distribution of questionnaires to 96 consumers as research samples. The data analysis used was descriptive analysis, multiple linear regression and correlation using the SPSS 26 application. The influence of the variable occurs when the t count is greater than the t table. As it was found that the location coefficient was 2.038 > 1.661, the product variable had a regression coefficient of 2.518 > 1.661, the promotion variable had a regression coefficient of -2.216 <1.661, the price variable was a coefficient of 2.974 > 1.661, and the service variable had a regression coefficient of 0.805 <1.661 From the above research results it can be concluded that location, product, and price affect consumer purchasing decisions at the Dumai Agro Mandiri Pupuk Shop. While the other two variables are not. Keywords: Consumer Purchase Decision, Location, Product, Promotion, Price, and Service

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