Oktavianingsih, - (2020) Hard Skill of Public Relations Practicioner in the PT.Riau Andalan Pulp & Paper in the face industrial revolution 4.0. Skripsi thesis, UNIVERSITAS ISLAM NEGERI SULTAN SYARIF KASIM RIAU.

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Abstract

ABSTRACT Name : Oktavianingsih NIM : 11643202332 Title : Hard Skill of Public Relations Practicioner in the PT.Riau Andalan Pulp & Paper in the face industrial revolution 4.0 The industrial revolution 4.0 is the entrance to the era of digitalization which refers to the picture of the changing lifestyle and behavior of individuals and organizations today. Facing the industrial era 4.0 requires public relations practitioners to have expertise and skills in accordance with the times. This study aims to determine what hard skills possessed by Public Relations Practitioners PT. Riau Andalan Pulp & Paper in Facing the Indonesian Revolution 4.0. This research was conducted at PT. Riau Andalan Pulp & Paper because at the moment PT. Riau Andalan Pulp & Paper, is entering the stage towards the industrial revolution 4.0 with the use of various digital technologies in disseminating information. This research uses a qualitative method with a qualitative descriptive approach. Informants in this study were 7 corporate communications employees. The results of this study are that corporate communications (humas) PT.Riau Andalan Pulp & Paper has hard skills in dealing with the industrial revolution 4.0. Skill towards Producer and publisher content is seen when corporate communications is able to make a news, release, and interesting content that will be published on conventional media, online and social media. The skill of video editing is seen in terms of understanding and production process from the initial to the end carried out by corporate communications, and the skills of new media are seen from the type of media used and the scale of new media that is able to reach the international region. Keywords: Hard Skills, Public Relations (PR), Industrial Revolution 4.0

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