Siti Maisyaroh (2010) THE STUDENTS’ ABILITY IN COMPREHENDING THE ADVERTISEMENT TEXTS AT THE SECOND YEAR STUDENTS OF SMK TARUNA MANDIRI PEKANBARU. Skripsi thesis, Universitas Islam Negeri Sultan Syarif Kasim Riau.

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Abstract

Reading, in general, is an activity which is incredibly important in a learning process. This is because functional knowledge and vital information for our study and life can be gained. In learning English, reading is also one of the skills that a learner must possess. But many students are not involved in reading. When they are tested, many of them can not pass the test. It also can be seen that the libraries in school have few visitors. Students prefer going to canteen to going to library. Based on this observation, the writer proposes that many students do not like reading, mainly reading English texts, because the English texts are typically difficult to understand by the students. They need to translate it into Indonesian before getting the idea of the text, whereas one of the materials in reading at vocational high school is reading the advertisement texts. It can be seen for reading materials include: Reading charts, Reading tables, Reading schedules, Reading advertisement. Meanwhile, the worth of learning the advertisement for the students of Vocational High School is to train students’ ability in reading skill. At the final examination, items scope and materials include listening and reading. Therefore, reading the advertisement texts is essential because it is vital skill for the students of SMK (Vocational High School) tested in the national examination. In this reason, the writer is interested to investigate why some of the students are still difficult to comprehend the advertisement texts. The subject of the study is all the second year students of SMK Taruna Mandiri Pekanbaru in the academic year 2008/2009; the total number is 329 students. This study taken by using total random sampling, so the sample is 10% of 329 students, namely 40 students whereas the object of this study is the students’ ability in comprehending the advertisement texts. The data is gathered by documentation technique which is used to get information about the condition of researches location, while questionnaire is used to find out about the factors influence the students’ ability in comprehending the advertisement texts. The major technique of this research is by distributing a multiple choice test to the students. In analyzing the data, the writer uses qualitative description technique by percentage, as formulated bellow: F P %100×= N In order to know the students’ category in comprehending the advertisement texts whether it is very good, good, enough, less and very fail as follows: X M %100×= N In order to analyze the mean of the students’ score in comprehending the advertisement texts, the following formula is used: M ∑ N X = Based on the data analysis, it can be seen that the students’ ability in comprehending the advertisement texts at the second year of SMK Taruna Mandiri Pekanbaru is enough category. Some factors that influence the students’ ability in comprehending the advertisement texts are as follows: 1. The students do not read English text before learning reading. 2. The students are interested in the advertisement texts because they like what the advertisement texts offer. 3. The students do not try to improve their reading advertisement text’s score by studying hard. 4. The students do not interrupt and ask the teacher about the material when they do not understand it yet. 2. The students do not use their spare time to read a lot of English texts, such as articles, magazines, and newspapers.

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